Search Engine Optimization (SEO) is the art of optimizing your website to what search engines (SE) want your website to be to rank higher.
There are many factors that come into play when you want to optimize your website.
Optimizing your website takes a lot of hard work, time, and money. To give you an idea about Optimization we will Sum up the Optimization factors in the following:
1. Link Popularity: The link popularity means that you need to have a lot of related back links to your website, having high page rank, and seen by major SE like Google, Yahoo, and Bing. Starting your back link building with directory submissions is one of many ways to build back links.
2. Optimized Website Content: Content includes everything in your website from website design, text content, images, and internal links.
3. User Friendly Website:This factor is common between visitors and SE in the way that they crawl your website to find internal links, posts, and pages. Make sure that your design is user friendly. If users coming from search engines, referring websites, or e-mail marketing cant navigate through the website easily displaying the content that they want with one click then the website is not user friendly.
4. Fast Load Time: Fast loading websites that are easy to crawl and fast to index. Fast loading encourage visitors to click on another link or two increasing the possibility of converting your website visitors to customers. Optimizing your code and reducing pictures and videos is one of the best ways to gain speed.
5. Optimized Meta Tags: Meta tags are actually what search engines will look at first before exploring your website content. Optimizing your meta tags with your website content is key for ranking.
6. Visitor Interaction: Your website should interact with the outside world through visitor comments and replies, social networks, article submissions, and press releases. This will give a good impression about your website gaining more online respect and visitor traffic.
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